Challenge

Hey Holy wanted to create a website for breed-specific dog food. The company’s mission is to provide tailored nutrition for each pet. They aimed to make it easy for customers to choose the right food based on breed, size, and age. The goal was to deliver a seamless shopping experience and personalized solutions. Stellar Soft helped build the platform to support Hey Holy’s growth.

THE SOLUTION

Stellar Soft built a custom Shopify website for Hey Holy with various API integrations. The platform’s personalized features increased conversions by 25%, boosted engagement by 40%, and raised revenue by 35%. Stellar Soft implemented key tools, including:

  • a personalized feed calculator;
  • a referral program;
  • a custom product recommendation engine;
  • a streamlined checkout integrated process;
  • a multilingual support.

The features helped pet owners make better choices. They also improved customer engagement. Hey Holy became a standout in the pet care industry

INTEGRATIONS

We integrated key APIs into HEY HOLY to meet the project’s goals:

  • Shopify API – Manages over 200 products, inventory, and custom cart features.
  • SendGrid API – Automates referral program emails.
  • Google Translate API – Supports multilingual content.
  • Custom Feed Calculator – Processes over 1,000 personalized pet food recommendations daily.
  • Payment Gateways (Stripe, PayPal) – Handles payments and subscriptions.
  • Referral Program – Tracks over 1,500 referrals and automates rewards.

Stellar Soft drove HEY HOLY’s success using key APIs and technologies. Over two years, the team built the Shopify backend and custom tools.

Key Performance Indicators

The results show how Stellar Soft’s solutions meet user needs and help Hey Holy grow:

  • Conversion Rate: Increased conversions by 25% with personalized shopping.
  • User Engagement: Boosted engagement by 40% with the pet feed calculator.
  • Revenue Growth: Grew revenue by 35% with custom features like the referral program.

Annika Rahm

Co-Founder, HEY HOLY

Stellar Soft has been our dev agency for two years, building the backend of our Shopify store and developing custom tools like a referral program for us. They’re quick, responsive, and their work is of high quality, with smooth execution thanks to thorough scoping. I’ve already recommended them to several other businesses – Stellar Soft truly lives up to their name!