Why eCommerce Is a Mindset, Not a Toolset
By Jack AnanchenkoSep 8, 202647 min listen
Commerce Operations
$750 Shipping Fee: How Liberty Safe Sells 1,100-Pound Products Online
How do you sell 1,100-pound safes online for $5K+ when shipping costs $750?
Jan 2, 202646 min listen
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Episode Details
Episode overview
How do you sell 1,100-pound safes online for $5K+ when shipping costs $750?
Kasey Wiese, Director of eCommerce at Liberty Safe, breaks down the reality of selling heavy products online: legacy Shopify nightmares, 75+ dealers as drop-shippers, and why customer education is everything.
Key takeaways:
- Managing dealer networks as fulfillment centers
- Fixing over-customized Shopify stores
- Customer journey mapping for high-ticket items
- Tools: Clarity, GA4, ContentSquare
"Control what you can control" - the best advice for taking over legacy eCommerce systems.
