Why eCommerce Is a Mindset, Not a Toolset
By Jack AnanchenkoSep 8, 202647 min listen
Brand Growth
From Startup to Global Brand: The Real Challenges of Scaling FMCG
How do you know your product is no longer just an idea, but a real business? In this episode, Jack Ananchenko, CTO & Co-founder at Stellar, talks to \nIeva Jureviciene, CEO & co-founder of OMG Bubble Tea — one of the fastest-growing beverage brands in Europe.
Mar 31, 202653 min listen
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Episode Details
Episode overview
How do you know your product is no longer just an idea, but a real business? In this episode, Jack Ananchenko, CTO & Co-founder at Stellar, talks to Ieva Jureviciene, CEO & co-founder of OMG Bubble Tea — one of the fastest-growing beverage brands in Europe.
This is not a typical “success story.” It’s a conversation about what actually happens behind growth. Ieva shares how OMG Bubble Tea scaled from a product idea to a global FMCG brand operating in 40+ countries — and what it really took to get there.
We discuss:
- how to create a new product category and educate the market
- what happens when demand grows faster than production capacity
- how to scale across multiple countries with different regulations and consumer behavior
- why global expansion is never a one-size-fits-all strategy
- how to balance production, logistics, and distribution at scaleм
- the role of partners vs. building your own e-commerce
- what it takes to build systems that can actually support growth
This episode is about real business: operations, constraints, trade-offs, and decisions founders have to make every day.
If you're building or scaling a product — especially in FMCG, e-commerce, or global markets — this conversation will give you a much more realistic perspective on growth.
