Why eCommerce Is a Mindset, Not a Toolset
By Jack AnanchenkoSep 8, 202647 min listen
Platform, Data & AI
Headless vs Shopify Liquid: How Non-stop dogwear Simplified eCommerce to Scale Faster
From 6 headless Shopify stores to 1 Liquid setup — Hugo Rettien explains why Non-stop dogwear ditched complexity for simplicity.
Jan 9, 202639 min listen
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Episode Details
Episode overview
From 6 headless Shopify stores to 1 Liquid setup — Hugo Rettien explains why Non-stop dogwear ditched complexity for simplicity.
7 years at Non-stop dogwear (Head of Tech → Head of eCommerce), Hugo shares brutal truths about scaling globally: balancing B2B retailers vs DTC, fixing ROAS with third-party tracking, and why keeping systems simple unlocks growth.
What you'll learn:
- Why they migrated FROM headless TO Shopify Liquid
- Managing B2B + B2C without cannibalizing retail partners
- Using Polar Analytics to find real ROAS (not platform lies)
- PIM setup with SalesLayer across 3 warehouses
Control what you can control\ — but first, simplify everything.
