Why eCommerce Is a Mindset, Not a Toolset
By Jack AnanchenkoSep 8, 202647 min listen
Commerce Operations
How eBike Center Survived the 2025 Market Crash and Tripled Its Growth
In this episode of Brand Naked, we talk with Timo Uotila, Founder of eBike Center - one of Finland's largest e-bike retail chains. Timo shares how the company navigated the 2025 market shock after the removal of tax benefits, what rapid decisions helped them maintain and grow market share, and how t
Feb 10, 202634 min listen
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Episode Details
Episode overview
In this episode of Brand Naked, we talk with Timo Uotila, Founder of eBike Center - one of Finland's largest e-bike retail chains. Timo shares how the company navigated the 2025 market shock after the removal of tax benefits, what rapid decisions helped them maintain and grow market share, and how they scale both online and offline operations.
In this episode, you'll learn: - How to react quickly to a market crisis and outperform competitors - Why focusing on profit, not just revenue, is critical for growth - How internal knowledge and staff training drive conversions - Strategies for logistics, marketing, and platform management to scale your business - Real insights from a founder who turned challenges into growth.
