How to Scale Shopify Subscriptions: Retention, AI & Black Friday Strategy

Karin Brashears, Director of Product at Stay AI, reveals why most brands get subscriptions wrong - treating them as just a payment method instead of a true growth engine. Learn why Black Friday success is decided months earlier, how to build data-driven subscription strategies, and why alignment acr

Dec 19, 202534 min listen

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Episode overview

Karin Brashears, Director of Product at Stay AI, reveals why most brands get subscriptions wrong - treating them as just a payment method instead of a true growth engine. Learn why Black Friday success is decided months earlier, how to build data-driven subscription strategies, and why alignment across product, growth, and engineering beats speed every time. If you're scaling subscriptions on Shopify, this conversation is essential.

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