
Why eCommerce Is a Mindset, Not a Toolset
By Jack AnanchenkoSep 8, 202647 min listen
Karin Brashears, Director of Product at Stay AI, reveals why most brands get subscriptions wrong - treating them as just a payment method instead of a true growth engine. Learn why Black Friday success is decided months earlier, how to build data-driven subscription strategies, and why alignment acr
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Karin Brashears, Director of Product at Stay AI, reveals why most brands get subscriptions wrong - treating them as just a payment method instead of a true growth engine. Learn why Black Friday success is decided months earlier, how to build data-driven subscription strategies, and why alignment across product, growth, and engineering beats speed every time. If you're scaling subscriptions on Shopify, this conversation is essential.

By Jack Ananchenko|Sep 8, 2026·47 min listen