Pricing Is the E-commerce Problem Nobody Talks About

Episode overview

How much growth are you leaving on the table because of pricing?

In this episode, Jack Ananchenko talks to Amadeusz Bathelt, Head of Product & Consulting at Dealavo, about one of the most underestimated growth levers in eCommerce - pricing strategy.

This is not a conversation about tools or “quick wins.” It’s about how pricing actually works and why most companies get it wrong.

What we cover:

• Why pricing is still treated like a “cost + margin” exercise and why it fails online
• Why most eCommerce teams collect data… but never use it
• How poor pricing decisions kill profitability even when traffic is growing
• Why “being the cheapest” is not a strategy — and what works instead
• How to structure your catalog: traffic drivers vs. profit generators
• The real reason most stores have single-product orders
• How dead stock silently freezes your cash and limits growth
• What dynamic pricing actually means in practice (not theory)
• How to turn pricing data into real business decisions - not dashboards

This episode is about real eCommerce operations: data, margins, automation and the decisions that actually move the business forward.