Why Most eCommerce Systems Fail to Scale: Strategy, Data and Teams

Episode overview

What does it really take to fix and scale eСommerce when things stop working?

In this episode, Jack Ananchenko (CTO & Co-Founder at Stellar) sits down with Argo Kubja, eCommerce manager at Shroomwell with 17+ years of experience who doesn’t “support” businesses but comes in to fix and scale them.

Argo shares what actually happens behind the scenes when brands hit a growth ceiling and why most companies, even those doing $10M–$50M+, struggle with the same core issue: lack of real strategy.

What you’ll learn in this episode:

• Why most eСommerce companies get stuck (and it’s not tools or ads)
• The real role of strategy vs. execution in scaling a brand
• How to manage complex business models (B2B + DTC + private label) without breaking your eСommerce strategy
• Why B2C is becoming harder than B2B in today’s market
• The biggest misconception about Shopify and what breaks at scale
• Why your analytics are probably wrong (and how that burns your budget)
• The importance of data accuracy (and why 60% tracking = wasted money)
• When to build in-house vs. rely on external specialists
• What actually makes a strong agency or external partner
• Why blunt honesty is critical when fixing broken systems