From €5M to €40M: Why Scaling eCommerce Is Not About Growth, But Structure
By Jack AnanchenkoMay 26, 202635 min listen
Brand Growth
Why Modern Consumer Brands Fail
Building a modern consumer brand isn’t as glamorous as it looks — and when you’re redefining a category from scratch, the complexity multiplies. In this episode, we sit down with Laura McCann, CEO & Founder of Auratherapy, who shares the real challenges entrepreneurs face behind the scenes — the on
Dec 2, 202545 min listen
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Episode Details
Episode overview
Building a modern consumer brand isn’t as glamorous as it looks — and when you’re redefining a category from scratch, the complexity multiplies. In this episode, we sit down with Laura McCann, CEO & Founder of Auratherapy, who shares the real challenges entrepreneurs face behind the scenes — the ones most people never talk about publicly. If you’re building, growing, or managing a consumer brand, this conversation will hit close to home.
