How We Wired Microsoft AX Into Adobe Commerce

We built a regional store for Italy inside Selena Group's Adobe Commerce B2B ecosystem, syncing pricing and stock from Microsoft AX across every country.

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Reviewed by: Jack Ananchenko, Co-founder, CTO

Aug 12, 20265 min read

Selena Group, Titan Brand (B2B)

A global manufacturer and distributor of construction chemicals and materials, selling via an Adobe Commerce B2B platform across several European markets.

The Essentials

5 Stellar Soft specialists

2019 – 2020 engagement

Multi-store, multi-language B2B

Microsoft AX ERP integration

Tech Stack

Adobe Commerce Enterprise

PHP 7

Microsoft AX ERP

Their Platform Already Worked. The Question Was What Came Next

Selena Group didn't come to us with a broken store. They had a live B2B platform on Adobe Commerce Enterprise already handling international sales. The problem wasn't what they had — it was what they didn't: people to keep the system healthy day to day while preparing it for the next market.

Two things triggered the engagement at the same time: launching a new regional store in Italy, and providing ongoing support for the Microsoft AX integration so that data stayed consistent across all of the manufacturer's stores. Prices, stock levels and catalog data had to be accurate in every country — and no expansion could disturb the stores already selling.

Three Things We're Proud Of

New Market

A regional store for Italy, built and launched from scratch inside the existing architecture.

Single Source of Truth

Microsoft AX ERP integration keeping stock, prices and products in sync across every store.

Custom B2B Logic

Purpose-built inventory and backorder mechanics, designed around the construction industry.

No One to Scale the Platform — and No Option to Pause

Maintaining a multi-store B2B platform without an in-house team broke into three technical realities.

Three Technical Realities

What an Error Costs

On a B2B platform, ERP-storefront mismatches mean wrong prices or stock levels, damaging trust with long-time buyers.

Technical Constraints

The AX integration and multi-language setup couldn't be simplified — Italy had to fit without disruption.

What the Client Needed

A reliable partner who understood their ERP integration and could speed European expansion.

We Joined the Team Rather Than Taking Tickets

Instead of one-off fixes, we came in as an extended development team with three areas of focus: ERP integration, multi-store architecture, and fast rollout of new regions.

Microsoft AX ERP integration. Reliable syncing of prices, stock and catalog data between the ERP and Adobe Commerce — so the storefront always shows what's actually there.

Custom business logic. Inventory and backorder handling adapted to how supply really works in the construction industry.

Scalable multi-store architecture. New regional stores deploy inside the existing platform rather than next to it.

How to Add a Store Without Touching the Ones Already Selling

How the Work Was Set Up

Stellar Soft didn't operate through a ticket queue. We worked inside Selena Group's own process — daily calls, sprint planning, shared priorities — running two tracks at once: supporting the Microsoft AX integration while preparing the Italian launch.

The Riskiest Part

Building the new store wasn't the hard part — building it while the rest of the system kept selling was. Data from Microsoft AX had to reach several storefronts correctly and simultaneously; this is the kind of work where "almost right" means wrong.

Custom Logic Instead of Off-the-Shelf

A custom Microsoft AX ERP integration — written around the client's actual data structure, not a generic ERP.

Custom inventory and backorder logic — accounting for how stock and lead times behave in the construction supply chain.

A new regional store for Italy — built within the existing multi-store architecture, with its own language, pricing and catalog.

Technology Stack

Adobe Commerce / Magento 2 Enterprise, PHP 7, MySQL, REST API, Microsoft AX ERP, Pimcore, jQuery, HTML / CSS.

One Market Gained, Zero Disruptions

Technical Outcomes

ERP synchronization. Before: risk of data drift between the ERP and the platform. After: Microsoft AX fed accurate pricing and stock data to every regional store at once.

Stability during expansion. Before: a new region meant risk to the stores already running. After: the Italian store went live without disrupting the rest of the platform.

Business Outcomes

Faster scaling. Before: each new market called for its own development cycle. After: the Italian store launched within the existing architecture, with no platform rebuild.

Team cost. Before: a stretched in-house team and the prospect of hiring. After: the extended Stellar Soft team kept the platform moving without growing internal headcount.

B2B customer experience. Before: risk of inaccurate data across different markets. After: customers see accurate product, pricing and availability data in their own region — including the new Italian store.