Why eCommerce Is a Mindset, Not a Toolset
By Jack AnanchenkoSep 8, 202647 min listen
Platform, Data & AI
How to Build a £1B+ eCommerce Business
In this episode, Jack Ananchenko sits down with Luke Barber, Head of Technology for eCommerce at Iceland Foods , to explore the journey behind one of the UK's largest grocery eCommerce platforms.
Jul 28, 202645 min listen
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Episode Details
Episode overview
In this episode, Jack Ananchenko sits down with Luke Barber, Head of Technology for eCommerce at Iceland Foods , to explore the journey behind one of the UK's largest grocery eCommerce platforms.
Luke shares how Iceland's online business evolved over the years - from scaling engineering teams and modernizing legacy systems to navigating explosive growth during COVID and transitioning toward composable commerce.
The conversation covers:
- How Iceland scaled its eCommerce business to £1B+ in online revenue
- Growing an engineering organization from a small team to 50+ engineers
- The evolution from SAP Hybris to Salesforce Commerce Cloud and composable architecture
- Lessons learned from scaling under real business pressur
- Balancing speed, technical debt, and long-term platform strategy
- How AI is changing software engineering and technology leadership
Scaling to £1B+ isn't the result of one breakthrough - it's the outcome of thousands of technology, architecture, and leadership decisions made over time. This episode is a behind-the-scenes look at what that journey actually looks like.
