The New Rules of eCommerce Growth

Episode overview

Most eCommerce brands don't fail because of bad marketing.

They fail because they treat eCommerce as a marketing channel instead of a business with full P&L ownership.

In this episode, Jack Ananchenko sits down with Lina Gallagher, Founder & Managing Director at Emerce Consulting, to explore the new rules of eCommerce growth - from P&L ownership and customer retention to AI, cash flow, and operational discipline.

We discuss:

• Why eCommerce needs P&L ownership - not just marketing
• The biggest mistakes brands make when scaling online
• Why profitability should come before growth
• Customer acquisition vs. customer retention
• Why most retention strategies fail
• Where AI creates real business value - and where it doesn't
• Why cash flow is still king
• Why founder visibility has become a competitive advantage
• What separates brands that scale from those that stall

One key takeaway from this conversation:

Sustainable eCommerce growth doesn't come from chasing more traffic - it comes from building a business that can scale profitably.

If you're building an eCommerce brand, leading digital transformation, or growing a Shopify business, this episode is packed with practical insights you can apply immediately.